The Estee Lauder Companies Trade Marketing Planning Manager in Milano, Italy

Trade Marketing Planning Manager

The Trade Marketing Planning Manager is in charge of ensuring the 360 Marketing Plan by Brand is translated properly and effectively in the Distribution to meet business objectives. Specifically:

Derives the marketing plan into a detailed animation and promotional plan by Retailer. Briefs and monitors execution by Corporate Trade Marketing and Visual Merchandising; Supports Key Account Managers in preparing Retailer discussions, in particular regarding the promotional calendar and the Trade and Visual Merchandising execution.

Key Responsibilities:

  • Derives the marketing plan into a detailed animation and promotional plan by Retailer.

  • Builds a detailed animation and promotional calendar by Retailer, including product launches and special events; iterates with Key Account Managers.

  • Updates planograms by Retailer and door type.

  • Plans and monitors budget for promotional (e.g. GWPs) and Visual Merchandising material (e.g. glorifiers).

  • Briefs and monitors execution by Corporate Trade Marketing and Visual Merchandising.

  • Shares promotional calendars and requirements with the Corporate Trade Marketing and Visual Merchandising team.

  • Validates budgets.

  • Monitors execution (timing, quality, cost).

  • Supports Key Account Managers in preparing Retailer discussions, in particular regarding the promotional calendar and the Trade and Visual Merchandising execution.

  • Keeps aware of Retailer expectations and opportunities.

  • Collects feedback from Sales Executives on the quality of the Trade Marketing and Visual Merchandising execution.

  • Contributes to Retailer discussion material preparation.

  • Drives innovation and continuous improvement on Trade Marketing and Visual Merchandising for the brand.

  • Measures performance of Trade Marketing actions and strives for spend optimization.

  • Works closely with Corporate Trade Marketing and Visual Merchandising to benefit from latest best practices, in particular on Connectivity and Digital capability integration.

Qualifications & Experience:

  • Degree in Marketing or equivalent.

  • 5 years Marketing experience in a retail / cosmetics / luxury goods or FMCG arena.

  • Good knowledge of English.

  • Strong PC skills including Excel, Powerpoint, SAP and Business Intelligence.

  • Great knowledge of market, retailers and competitors in order to build effective trade plans.

  • Great communication and collaboration skills.

  • Excellent analytical and decision making skills.

  • Personality: positive attitude and great attention to details.

Turni Giornaliero

Lavoro Marketing

Tipologia di lavoro Normale

Pianificazione Tempo pieno

Sede principale Europe, Middle East, Africa-IT-25-Milano

Organizzazione Jo Malone

Language: it

Job Number: 1819818