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The Estée Lauder Companies attrae i migliori profili provenienti da diversi settori e nutre il loro talento. Sia che questi lavorino in uno dei nostri punti vendita o nella linea di produzione, presso i nostri headquarter in New York City o in una delle nostre filiali nel mondo, i nostri dipendenti sono orgogliosi di contribuire al nostro successo

Job Information

The Estee Lauder Companies Consumer Engagement Coordinator - MAC in Milano, Italy

Consumer Engagement Coordinator - MAC

POSITION SUMMARY

  • Acting as the social / digital expertfor the Brands in the affiliate

  • Developing the social / digital partof the marketing plan, and drives execution

  • Managing the Brand social communities, posts content, runs socialmedia campaigns

KEY PERFORMANCE AREAS &DESCRIPTION

  • Acts as the social / digital expert for the brand inthe affiliate , liaising with Affiliate Social / Digital manager, Online and DataAnalytics

  • Keeps up-to-date on latest social / digital best practices and tips

  • Proposes disruptive ideas on how to increase the brand’s visibilityonline

  • Develops the social / digital part of the marketingplan, and drives execution

  • Derives the 360° marketing plan into a social / digital marketingcalendar

  • In charge of social / digital marketing budget allocation, update andmonitoring

  • Works closely with the Online team and external advertising agency toensure synchronized consumer communication

  • Works with key external partners (Facebook, Google), building partnerships,in coordination with the Digital Commerce and Marketing team

  • Posts social media content and runs social media campaigns

  • Collects content; expresses social media specific needs

  • Posts content (or programs posting); updates posting sequence in an agileway, in coordination with the Marketing and Online teams

  • Buys social media promotional advertising (directly or throughadvertising agency)

  • Answers questions and comments from community members in a timely manner

  • Acts as the social media listener for the brand

  • Watches out for negative posting (blogs; e-retail); posts appropriateanswers

  • Regularly shares qualitative consumer feedback summaries withMarketing teams

  • Performs quantitative analysis on brand’s social / digital mediaperformance

  • Drives relationship with micro-influencers (amateur bloggers), runsaffiliation program, organizes events

JOB REQUIREMENTS ANDQUALIFICATIONS:

  • Degreein Marketing or equivalent

  • 3-5 years Marketing experience in a retail / cosmetics / luxurygoods or FMCG arena

  • FluentEnglish Local Language

  • Good communication skills

  • Excellent analytical skills

  • Good decision-making ability

  • Personality: willingness to lead,test, learn and challenge the status quo

  • Strong digital understanding , with interest in trends and new technology

Turni Giornaliero

Lavoro Marketing

Tipologia di lavoro Normale

Pianificazione Tempo pieno

Sede principale Europe, Middle East, Africa-IT-25-Milano

Organizzazione MAC

Language: it

Job Number: 1923524

This job advertising is addressed to both sexes based on law 903/77 and 125/91, and addressed to people of any age and nationality based on legislative decree N°215/03 and 216/03. Il presente annuncio è rivolto ad entrambi i sessi, ai sensi delle leggi 903/77 e 125/91, e a persone di tutte le età e tutte le nazionalità, ai sensi dei decreti legislativi 215/03 e 216/03.

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