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The Estée Lauder Companies attrae i migliori profili provenienti da diversi settori e nutre il loro talento. Sia che questi lavorino in uno dei nostri punti vendita o nella linea di produzione, presso i nostri headquarter in New York City o in una delle nostre filiali nel mondo, i nostri dipendenti sono orgogliosi di contribuire al nostro successo

Job Information

The Estee Lauder Companies Brand Manager Smashbox & Glamglow in Milano, Italy

Brand Manager Smashbox & Glamglow

The Brand Manager of Smashbox and Glamglow will be responsible for the development of Smashbox and Glamglow in Italy through the collaboration with selected partners in order to increase the distribution enlargement and accelerate LDG, through dedicated trade marketing, CRM and consumer recruiting plans; moreover he/she will have the goal of increasing the brands awareness, MS and numbers of consumers.

Specific Responsabilities for both Brands:

Ensures Customer Growth

  • Promotes the Brand Identity.

  • Guarantees that the Brand image and its placement are properly kept through merchandising according to the Company standards.

  • Guarantees a coherent interpretation of Global Brand’s goals and strategies.

  • Properly embodies the Brand and facilitates the interaction with staff, clients, business partners, advertising agencies representatives, press and public authorities.

  • Monitors and promotes an appropriate implementation of tools that facilitate the Brand Identity – for example: merchandising guidelines, media placement, catalogues, products variety, selling personnel.

  • Works closely with PR & Communication Department in order to guarantee that the Brand Objectives are correctly understood.

  • Creates and maintains the network with business partners and relevant clients.

  • Negotiates sell out annual targets for Brand’s distribution.

Manages Efficiently the operativity

  • Reaches the sell out and profit goals in assigned markets

  • Works with regional Brand VPs and affiliate GMs to:

- Consider global brand objectives to set challenging yet attainable brand sales and profit goals for the affiliate

- Consider global brand guidelines and offerings to develop marketing and sales strategies to maximize sell-through

- Formulate brand marketing objectives and programs for the affiliate

- Make product selection, assortment, and pricing decisions

  • Develops marketing and media plans, calendars, and tools

  • Collaborates with Regional Brand VP to work with:

- Brand Marketing, Product Council, and Labs to develop products exclusive to market

  • Collaborates with Finance Manager, General Manager, and Regional Brand VP to set fiscal plans and efficient budgets.

Goal, budget, and plan execution

  • Ensures strong execution of brand marketing and media plans/calendars and major launches.

  • Prioritizes key issues and allocates resources based on need.

  • Leads activities associated with new door and market launches.

  • Works with Regional Brand VP to ensure that affiliate receives products, promotional material (including collateral) art work, and other support within timelines.

  • Responsible for forecasting new products and promotional materials.

  • Interfaces with Regional Forecasting Managers to ensure that correct weighted product mix and current sales objectives are reflected in saleable product forecast.

  • Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Develops plans to reduce excess inventory levels.

  • Assists sales management in key customer contact to follow up promotional efforts and keep informed of sales-force needs.

  • Reviews monthly brand data and budget results with Finance and Regional Brand VP to proactively remedy potential problems. Agrees upon adjustments.

  • Manages brand advertising and promotional budget.

  • Leads team to develop trade presentations and strong sell-through systems.

Improves Business Processes

  • Collaborates with Regional Brand VP to identify opportunities for:

- streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of brand operations

- cooperative initiatives across region for brand (Ex: marketing, promotions, business partner contacts, process improvements)

- cooperative initiatives across brands in affiliate

  • Evaluates competitive challenges for brand and identifies opportunities for growth and profit enhancement.

  • Conducts P&L analysis by door

  • Identifies opportunities and risks, provides feedback to Regional Brand VP, and develops recommendations and initiatives

Leads and Develops People

  • Provides leadership, guidance, and management to brand staff.

  • Acts with integrity – honours commitments, takes responsibility for decisions, and behaves consistently.

  • Establishes high workplace operating standards and values.

  • Sets performance objectives for direct reports.

  • Provides direction. Clearly communicates priorities and required results.

  • Works with General Manager and Human Resources Managers to ensure appropriate staffing and establish performance management and development initiatives.

  • Sets and communicates high expectations with brand staff.

Qualification and previous experience:

University Degree - Economics; Finance or Marketing

 Minimum 8-10 years of marketing and sales experience, preferably in the luxury/cosmetics-goods industry

 Experience in P&L management

 Strong Analytical skills

 Strategic mind plus strong hands-on operational temperament (field oriented)

 International mindset

 Excellent organizational skills – ability to work on multiple projects

 Must have a basic understanding of the country’s economic, political, social, cultural, and business landscape

Fluent English Competencies & Skills:

 Strategic mind plus strong hands-on operational temperament (field oriented)

 A team player with excellent interpersonal, communication and presentation skills

 Inspirational Leadership

 Problem solver

Turni Giornaliero

Lavoro Marketing

Tipologia di lavoro Normale

Pianificazione Tempo pieno

Sede principale Europe, Middle East, Africa-IT-25-Milano

Organizzazione Smashbox

Language: it

Job Number: 194970

This job advertising is addressed to both sexes based on law 903/77 and 125/91, and addressed to people of any age and nationality based on legislative decree N°215/03 and 216/03. Il presente annuncio è rivolto ad entrambi i sessi, ai sensi delle leggi 903/77 e 125/91, e a persone di tutte le età e tutte le nazionalità, ai sensi dei decreti legislativi 215/03 e 216/03.